On Saturday 7th February the “peoples shoe of Italy”, Superga opened its doors in Guildford, Surrey filling one of the final retail spaces on Market St just off the main High St. and North St. Superga sneakers are just so classic and they’re a favourite with all the cool girls; Alexa Chung was the 2012 face of the brand and more recently Suki Waterhouse has fronted the AW14 campaign. This is the brands first UK standalone store outside of London and this fun, bright brand has certainly brighten up the High St. with their SS15 collection.
As the store is just a few minutes walk from home I called in on Saturday to check out the store and take a peek at the new collection. The store itself is so bright with so much natural light flooding in even on a dull day. The white shelves with industrial fittings just set the sneakers off.
There are so many cool vibrant colours this season, it’s hard to choose but a favourite of mine is the bright colbolt blue which is a big colour for SS15 anyway, and at £45 they are a instant wardrobe lift.
So if you’re in Guildford or Surrey make sure you call in and see the friendly team who will help you choose your perfect pair.
Disclaimer – Superga kindly gave me a voucher to spend instore, more on my new kicks very soon.